The recent Fine Food Australia Expo 2023 held at the ICC Sydney, was nothing short of a culinary extravaganza for the hospitality, retail and foodservice industry. Australia’s flagship industry event, Fine Food Australia, has been running for almost 4 decades and attracted 850+ exhibitors and 23,000+ visitors from all over the world.
Our beautifully designed new stand stood out from the crowd at the bustling fair, as did our very own ambassador, chef Peter Kuruvita, representing Hello Pure organic coconut products. This attention to aesthetics not only drew in curious attendees but also reflected the brand's commitment to excellence and innovation. The expo was abuzz with excitement, and Hello Pure's presence left a lasting impression with 100’s of new contacts gained.
One of the highlights of the event was Peter’s daily cooking demonstrations, hosted by the Australian Chefs Federation. At the stroke of noon, eager audiences, including young chefs, restaurateurs, and wholesale buyers, gathered to witness the magic of Hello Pure's organic coconut products. These demonstrations showcased the versatility of coconut-based ingredients and aimed to inspire creative culinary endeavours
Peter’s popular Sri Lankan recipes took centre stage: Kiri Hod, a mouth-watering coconut-based sauce, and Coconut Sambal, a flavourful condiment. Attendees had the opportunity to not only see these products in action but also savour their exquisite flavours. The verdict? Hello Pure's products lived up to their promise, impressing everyone with their rich taste and undeniable versatility.
One product that garnered particularly enthusiastic reviews was Hello Pure's Vegan Coconut Cream. With its luxurious texture and an indulgent 24% fat content, it captured the hearts and palates of all who sampled it. It was evident that Hello Pure had tapped into a winning formula by delivering top-notch quality and flavour.
Our proud announcement that our quality products are now available through BIDFOOD, a trusted name in the industry was well received by the many businesses attending, as Bidfood is a go-to source for countless culinary establishments. Hello Pure's products are readily accessible to those eager to incorporate them into their menus.
In conclusion, Hello Pure's presence at the ICC Sydney Fine Food Fair was an absolute triumph. The engaging demonstrations, the tantalising products, and the strategic partnerships all combined to create an unforgettable experience. With over 100 new contacts made and a growing fan base, it's clear that Hello Pure is on the path to becoming a household name in the culinary world.
